Trademarks
Check the Preliminary Strength of Your Brand Name
Before you spend on logos, packaging and domains, see where your proposed name sits on the distinctiveness spectrum — invented, suggestive, descriptive or generic — with every scoring factor shown and explained.
The distinctiveness spectrum, in one minute
Indian trademark law protects names in proportion to how distinctive they are. Invented words (with no dictionary meaning) and arbitrary marks (real words unrelated to the goods) are the strongest. Suggestive names that hint at the product still register well. Descriptive names — ones that say what the product is, does or how good it is — face objections under Section 9 of the Trade Marks Act unless you can prove acquired distinctiveness. Generic terms, the common name of the goods themselves, cannot be trademarks at all.
This checker scores your name against that spectrum plus practical factors — length, word count, pronounceability, common business suffixes — using editable weighted rules, and shows you exactly which factors moved the score.
What a good score doesn't mean
Strength and availability are different questions. A beautifully distinctive name can still be blocked by an existing identical or similar mark — including phonetically similar marks and unregistered prior users this tool cannot see. That is why the result never says "available" or "registrable": the register search is professional work, and it is the single highest-value step before committing to a name.
Checker FAQ
Fair questions about brand scoring
Ready for the real search?
A professional clearance search — register, phonetic equivalents, prior users, marketplaces — is how a name actually gets cleared. Ask MYCrave's trademark team.
Is my proposed name sent anywhere?
No. Scoring runs entirely in your browser; the name you type never reaches our server or our analytics. For an unregistered name, that privacy matters.
Why did my descriptive name score low? It describes my product perfectly!
That is exactly the problem: a name every competitor is entitled to use to describe their own product is nearly impossible to own. The best trademarks say nothing about the product and everything about the source.
Can a "needs careful review" name still work?
Sometimes — with evidence of long use, heavy advertising, or a distinctive logo carrying the burden. But it is the expensive, uncertain path, and worth choosing only with professional advice and open eyes.
Does the phonetic caution check the trademark register?
No — it only looks at the structure of the text you typed (unusual spellings, hard letter clusters). Register-wide phonetic similarity searching is a professional service and beyond any honest browser tool.